When I first saw the Gucci Borsetto in the Spring 2026 imagery, I didn’t immediately think “new Gucci icon.” If anything, the shape looked almost too familiar: a long Boston-bag silhouette, elongated handles, a Web stripe and the Horsebit sitting right in the middle.

Then I kept seeing it.

And somehow, the more I looked at it, the better it became. Perhaps that is exactly why the Borsetto feels more interesting than a bag designed purely for shock value. It looks unmistakably Gucci, yet it doesn’t feel like Gucci simply pulled an old model from the archive.

So what exactly makes the Borsetto feel new?

Even the name is a little clever. “Borsetto” combines borsa, the Italian word for bag, with morsetto, referring to Gucci’s Horsebit.

That idea basically explains the entire design.

The rectangular Boston shape feels vintage, while the long handles make it surprisingly relaxed. Gucci then places the Horsebit over the Web stripe, turning two extremely recognizable house codes into one focal point.

I particularly like the leather versions because the body isn’t excessively rigid. The official photos already suggest some softness, and owners have repeatedly described the leather as exceptionally supple. Once the bag develops more slouch, I suspect it may actually look better rather than worse.

The GG canvas version is a different story. It is lighter visually, more obviously “Gucci,” and probably the easiest one to recognize from across the street. Personally, though, I think the leather Borsetto has more staying power. Less logo, more silhouette.

Medium or large… which one actually makes sense?

This is where the Borsetto becomes slightly confusing.

The medium measures 11 x 5.9 x 3.9 inches and weighs about 1.1 lb. Gucci says it fits a large smartphone, AirPods, long wallet and smaller essentials. In other words, despite the “Boston bag” appearance, it is still relatively compact.

The large jumps to 15.2 x 8.9 x 5.1 inches and roughly 2 lb. It can take an iPad along with everyday essentials, and owner comments suggest this is the size that really delivers the relaxed, oversized effect visible in street-style photos.

Interestingly, several handbag enthusiasts online said the medium looked smaller than expected, while large owners praised the extra room for notebooks, bottles and daily items without moving into full work-tote territory.

For me, that probably makes the medium the prettier fashion bag, while the large is the Borsetto that best explains why people are suddenly obsessed with this design.

Both sizes also include a detachable adjustable shoulder strap. Crossbody technically works, although the large may feel slightly ridiculous worn that way unless oversized bags are intentionally part of the look.

Let’s check about the price!

As of August 2026, Gucci’s US pricing starts at $2,600 for the medium GG canvas Borsetto.

The large GG canvas version is $3,100. Medium leather and suede versions are also $3,100, while large leather or suede models reach $3,450.

So the current Borsetto range effectively runs from $2,600 to $3,450.

That is certainly not inexpensive, but luxury handbag pricing has become strange enough that $3,100 for a full-leather Gucci bag no longer feels particularly shocking. I’m not sure whether that says something positive about the Borsetto or something slightly worrying about the luxury market…

Still, if I were spending the money myself, I would find it difficult to choose the canvas purely to save $500. The soft leather is such an important part of this bag’s personality that the leather medium feels like the sweet spot.

Are people actually liking it, or is this just another heavily promoted “It bag”?

This may be the most interesting part.

The reaction from handbag communities has been unusually enthusiastic. One large Borsetto owner described it as the possible “holy grail” because of its soft, slouchy leather and roomy interior. Another Reddit discussion was filled with people admitting they had not been interested in Gucci bags for years… until the Borsetto appeared.

So apparently I’m not the only one who thinks this bag becomes more appealing the longer you look at it.

There are complaints, though. The large leather tag can make the bag feel slightly luggage-like, which is why one owner simply removed it. The traditional green-red Web also divides opinion; some love the instantly recognizable Gucci look, while others prefer newer tonal versions because they feel quieter.

Suede is beautiful but introduces the obvious maintenance problem too. If this were going to be my everyday bag, I’d probably choose leather and save the brown suede fantasy for someone considerably less nervous about rain.

Would I actually choose the Borsetto?

I think so — but probably not because it is the newest Gucci bag.

What convinces me is that it doesn’t look as though it desperately wants to be new.

There is something slightly old-fashioned about the Boston shape, something very Gucci about the Horsebit and Web, and something contemporary about the exaggerated handles and soft proportions. Put those together and the result feels familiar without becoming boring.

My pick would be the medium leather Borsetto at $3,100 if I wanted something polished and versatile. If practicality mattered more, I’d move up to the large.

Is $3,450 a lot for the large leather version? Of course. Yet this is one of those luxury bags where I can at least understand why somebody keeps going back to look at it until looking turns into buying.

And that might be the strongest sign Gucci has a genuine hit on its hands.